Yamaha with wings logo illustration
Yamaha Corporation, the reed and piano manufacturing company, was established in 1887 and incorporated in the year 1897. The company was initially named Nippon Gakki Co. Ltd. which was one year later changed to the current name of the company: Yamaha Corporation.
The Tuning fork used in the current logo of the company was invented by a trumpet player named John Shore for which is as a tool used for tuning musical instruments. As per the company the three forks in the Yamaha logo represent the three business pillars: Technology, production and sales, but this was not the first logo the company used.
Yamaha Logo History
Between 1898 to 2016 the company logo has changed multiple times which includes both changing it entirely and making slight alterations.
When the company started out the initial Yamaha logo used by them was a design which had a Chinese phoenix (Ho-oh) holding a tuning fork in its mouth.
In the year 1916, the logo was changed from the Ho-oh to three interlocking tuning forks alone.
In the year 1927, the Yamaha logo was changed from the three interlocking tuning forks alone, the logo was changed to three interlocking tuning forks with Yamaha marked on the left side and Veneer marked on the right in and the entire logo was wrapped in a triangle shield.
In 1934, A design widely used in products, newspaper, advertising and catalogues was used. The new logo had a piano, interlocking and Yamaha mark all wrapped in a circle.
After this, two different logos were registered and used for selling musical instruments in the years 1956 and 1959.
In 1967, Yamaha settled with a logo design which had a circle which contained interlocking three tuning forks and has used this logo ever since. Yes, they kept making alterations to the company logo but have used the three interlocking tuning forks as a base design.